Marta Maria Cordeiro Lopes. PhD in Marketing from ISCTE, Master in Business Sciences, specialising in Management, Strategy and Business Development from INDEG / ISCTE and degree in Business Communication from ISCEM. She researches in the area of stakeholders, social responsibility and pharmaceutical marketing at CICANT – Research Centre in Applied Communication, Culture and New Technologies of ULHT. She has been teaching subjects in the area of marketing at Universidade Lusófona de Humanidades e Tecnologias since 2006 and at Instituto Superior de Gestão since 2012, both in undergraduate, postgraduate and master’s degrees. She had a professional career in Brazil, Chile and Cape Verde linked to sales and marketing management. She was a columnist for Diário Económico and Jornal de Negócios, a trainer at the Eugénio de Almeida Foundation and press officer for João Portugal Ramos Vinhos. She currently works as a consultant for the Central Pharma Group in the area of marketing and new business development.
